Red Sox Strike an Online Partnership with StubHub for ticketholders (and themselves)
Posted in Ticket Analysis on 12. Mar, 2010
News has just been released that the Red Sox have agreed to work with StubHub. What does that mean for the ticket buying public?
- For season seat holders it will be much easier to list and sell your tickets on StubHub
- For single game resellers, the Red Sox will now know who you are.
- The Red Sox are now getting 7.5% of every sale on StubHub.
- TheRed Sox will know the true value of all their tickets. This is likely to hurt the single game ticket buyers in good years and everyone in losing years as box office prices will now be the “face” when demand is high and while “face” goes up, does it ever go down?
- The Red Sox get to keep Ace Ticket and their sponsorship money and any revenue sharing money they have agreed to.
Makes you wonder why the Red Sox didn’t have this in their original Ace Ticket sponsorship deal doesn’t it?
The main benefit this will have for the ticket buying consumer is most likely more tickets on the market. If you can just list your tickets on StubHub and have them transferred automatically when they sell, the owner is more likely to sell, than to just give the tickets away or bring them to a broker. With more tickets on the market you may not have to pay as much from StubHub. Also the seller may be willing to take less if StubHub’s 15% is less than a broker has been taking from them in the past.





















